Last Updated: May 17, 2023

INTRODUCTION

At EFEMODELS, we value your privacy and are committed to protecting it through our privacy policy. This policy outlines how we collect, use, store, protect, and disclose information obtained from you during your visit to our website at efemodels.com. We want to ensure that you understand your privacy rights and how the law supports you.

Our privacy policy applies to information collected on our website, including desktop and mobile versions, as well as emails, text messages, and other electronic messages exchanged with us. It also applies when you interact with our advertising and applications on third-party websites and services, provided that these links are connected to our policy. However, please note that it does not apply to information collected offline or through other means, including other websites operated by EFEMODELS or third parties.

We invite you to explore our privacy policy in a layered format, which will allow you to access specific areas detailed below. If you have any questions about the terms used, we recommend consulting our glossary for a better understanding. We are committed to transparency and the protection of your personal data.

PERSONAL DATA WE COLLECT

We respect your privacy and are committed to protecting your personal data. In compliance with our privacy policy, we collect, use, store, and transfer various types of personal data, which are grouped as follows:

I. Identity Data:

  • Name, surname, and username.
  • Tax or national identification number.
  • Date of birth and gender.
  • Profile picture.

II. Contact Information:

  • Billing address.
  • Email address.
  • Phone numbers.

III. Financial Information:

  • Bank account details and payment card information (stored by our payment service provider).

Transaction details:

  • Details of payments made or received, as well as information related to products and services purchased from influencers and the granted tips.

V. Technical Data:

  • Internet Protocol (IP) address.
  • Login data.
  • Browser type and version.
  • Time zone and geographic location settings. 
  • Technological information related to the devices used.

VI. Content Data:

  • Photos, videos, and other digital content shared on our website, including associated metadata.

VII. Profile Data:

  • Username and password.
  • Purchase history and orders placed.
  • Interests, preferences, comments, and survey responses.

VIII. Usage Data: 

  • Information about how you use our services, including the actions you take, the features you use, and how you interact with them.

IX. Third-Party Login Data:

Email address and password used to link Twitter/Google/Apple accounts. In addition, we collect, use, and share aggregated data, such as statistical or demographic information, that does not directly reveal your identity. However, if we combine or link aggregated data with your personal data in a way that you can be identified, we will treat that data as personal data according to our privacy policy.

We do not collect special categories of personal data (e.g., race, religious beliefs, sexual life) unless you voluntarily provide them.

Consequences of not providing personal data:

In cases where we are required by law or under a contract with you to collect personal data, if you fail to provide such data when requested, we may not be able to fulfill the contract or provide you with certain products or services. We will inform you in a timely manner if this becomes applicable.

Our commitment is to ensure the security and confidentiality of your personal data, as well as to respect your rights in relation to them. If you have any questions or concerns about our privacy policy or the handling of your personal data, please do not hesitate to contact us.

THE PRESENCE OF THIRD PARTIES ON OUR WEBSITE AND ITS IMPACT ON YOUR PRIVACY:

In our mission to protect your privacy and security diligently, we have implemented specific measures at the Company to ensure the confidentiality of your personal information. Below, we provide details on with whom we share your data:

Subsidiaries and affiliated entities: We share information with our subsidiaries and affiliated entities, ensuring a strong commitment to maintaining confidentiality and using the data solely for the agreed purposes.

Collaborators and service providers: We establish strategic partnerships with collaborators and service providers who support us in the operation of our business. These third parties are contractually bound to maintain the confidentiality of your personal information and use it solely for the purposes determined by the Company.

Payment service providers: In order to process payments, detect and prevent fraud, and perform activities related to the use of credit or debit cards, we may share your information with payment service providers. This communication may include your credit or debit card number, all with the purpose of monitoring transactions and providing related services.

Mergers and acquisitions: In the event of mergers, acquisitions, or asset sales, your personal information may be transferred to buyers or successors. In such cases, we ensure that your information is treated in accordance with this privacy policy and is kept under strict safeguards.

Third parties for marketing purposes: If you have not opted out, we may disclose your information to third parties for marketing their products or services. These third parties, under contractual agreements, are responsible for maintaining the confidentiality of your personal information and using it only for the stated purposes. It is important to note that we fully comply with court orders, laws, and legal processes. Additionally, we reserve the right to disclose your personal information to enforce our terms of service and other agreements, as well as to safeguard the rights, property, and safety of the Company, our valuable customers, and third parties. Such data sharing will only occur when deemed necessary or appropriate.

Discover how we acquire your personal information and use it securely and effectively to protect your privacy.

Direct collection: We obtain your personal data directly from you through various channels, such as account registration, purchases and financial transactions, interactions on linked social media, and other communications with us. This allows us to provide personalized service and efficiently respond to your inquiries and requests. Automated collection: We also automatically collect your personal information while you interact with our website. By using technologies like cookies, web beacons, and other tracking resources, we gather data about your online activities.

This enables us to improve website functionality, tailor your experience, and perform more accurate trend analysis and marketing. Clarity in our purposes: We use your personal information for various significant purposes. These include providing, operating, maintaining, and promoting the website, facilitating access and content sharing, processing transactions, and sending relevant information. We also use it for promotional communications, monitoring and analyzing trends and activities, preventing fraud and illegal practices, personalizing content, and enabling you to share content with other users. Legal compliance and consent: Our use of your personal information is governed by applicable law. This may involve the execution of a contract, your express consent for the processing of sensitive personal data, compliance with legal obligations, or the protection of our legitimate interests. We always respect your rights and provide you with the option to withdraw your consent when necessary.

HOW DO WE OBTAIN YOUR PERSONAL DATA?

At EFEMODELS, we understand the importance of transparency in our relationship with our users, and we are pleased to share with you the steps we take to collect your personal information and how we use it responsibly.

Our process begins when you directly provide us with your personal information through various channels, such as registering your account, completing your profile, engaging in financial transactions, performing searches on our platform, linking your social media accounts, participating in our surveys, and any other form of communication and interaction with us, whether through contact forms, phone calls, postal correspondence, emails, text messages, or other means, including third-party social media platforms.

We are committed to treating all the information you provide us with the utmost care and confidentiality. Additionally, we also automatically collect certain personal information from your computer or mobile device through the use of technologies such as cookies, web beacons, and other tracking tools. This allows us to personalize your experience on our platform and improve our services according to your needs and preferences. Discover how we acquire your personal information and how we use it securely and effectively to protect your privacy.

Direct collection: We will obtain your personal data directly from you through various channels, such as account registration, purchases and financial transactions, interactions on linked social media platforms, and other communications with us. In this way, we can provide you with personalized service and efficiently respond to your inquiries and requests.

Automated Collection: We also automatically collect your personal information when you interact with our website. By using technologies such as cookies, web beacons, and other tracking tools, we gather data about your online activities. This allows us to enhance the functionality of the website, customize your experience, and conduct more accurate trend analysis and marketing.

Clarity in our purposes: We use your personal information for various meaningful purposes. These include providing, operating, maintaining, and promoting the website, facilitating access and sharing of content, processing transactions, and sending relevant information. Additionally, we use it for sending promotional communications, monitoring and analyzing trends and activities, preventing fraud and illegal practices, personalizing content, and enabling you to share content with other users.

Legal compliance and consent: Our use of your personal information is governed by applicable law. This may involve the execution of a contract, your explicit consent for the processing of sensitive personal data, compliance with legal obligations, or the protection of our legitimate interests. We always respect your rights and offer you the option to withdraw your consent when necessary. At Efemodels, trust goes beyond consent for the processing of your personal data. However, we want to assure you that we will obtain your prior consent before collecting any sensitive personal data or sending you third-party direct marketing communications via email. We acknowledge and respect your right to withdraw such consent at any time. To do so, simply contact us at [email protected]. We will be happy to address your request and ensure your privacy at all times.

DATA RETENTION

At EFEMODELS, we understand the importance of maintaining your personal information for the necessary time while respecting your privacy and complying with legal and regulatory obligations. We commit to using your personal data only for the period required to fulfill the purposes stated in our Privacy Policy, taking into account both our legitimate business needs and relevant legal and regulatory requirements. Additionally, we strive to strike a balance between the need to retain information and your right to privacy and data security.

When determining the appropriate retention time for your personal data, we consider various factors. This includes the quantity, nature, and sensitivity of the personal data, as well as the potential risk of harm from unauthorized access or disclosure. We also evaluate the specific purposes for which we process your data and consider if such purposes can be achieved through alternative means. Of course, we also take into account applicable legal requirements, whether they are tax, legal, accounting, or other obligations.

In certain circumstances, we may anonymize your personal data, removing any direct connection to your identity. This can be done for research or statistical purposes. In such cases, we may use this information indefinitely without prior notification.

At EFEMODELS, we take the responsibility of securely and reliably maintaining your personal information seriously. If you have any questions about our data retention policy or wish to request additional information regarding specific retention periods for your personal data, please don’t hesitate to contact us. We will be happy to provide you with the necessary details and address any concerns you may have.

COOKIES

Cookie tracking and third-party technologies optimization at Efemodels

At Efemodels, we are committed to providing you with an exceptional experience on our website, which is why we implement cookies to enhance its functionality and gather relevant data about your usage. Cookies are small pieces of information sent by the website you visit and stored in your browser. By continuing to use our site after being notified about the use of cookies, as described in our Privacy Policy, and by giving your explicit consent, you agree to their implementation.

There are two types of cookies: session cookies, which expire after a specific period or when you close your browser, and persistent cookies, which remain on your device for a longer period. At Efemodels, we use both first-party cookies, set directly by us, and third-party cookies. Strictly necessary cookies are essential for providing you with the services available on our website and enabling key features such as login and access to secure areas. These cookies are provided by us and cannot be declined as they are essential for the basic functioning of the site. Additionally, we use analytics and performance cookies to gain further insights into user behavior on our website and improve its performance accordingly.

To achieve this, we employ Google Analytics, a web analytics service provided by Google Inc. The information collected by Google, including your IP address, is transmitted and stored on servers located in the United States. The duration of Google Analytics cookies varies depending on their type and specific use. If you do not want Google Analytics to collect your data on our website, you can download and install the Google Analytics Opt-out Browser Add-on. It is important to note that you have the option to configure your browser to reject all or some cookies or receive notifications when websites set or access cookies.

However, please be aware that disabling or rejecting cookies may result in certain parts of our website being unavailable or not functioning properly. For more detailed information about the cookies we use and the available configuration options, please refer to our cookie policy. Furthermore, it is important to mention that some content or applications on our website may be provided by third parties, such as content and application providers. These third parties may also use cookies and other tracking technologies to collect information about you when you use our site.

The collected information may be linked to your personal data or used to provide you with specific content. However, we do not have control over third-party tracking technologies or their usage. If you have any questions regarding third-party provided content, we recommend contacting the responsible provider directly.